Companies must provide present and future investors a cause to follow their company in order to boost stock performance. Unless a significant emphasis is placed on conveying a company's business strategy, investors may seriously doubt the existence of a plan at all. Leading organizations demonstrate to investors that they are following a well-defined plan to accomplish their performance goals.

Leading organizations give significant information to the financial community, such as thorough industry analysis, strategies, markets, outlook, position, performance, and trends. They also explain why their performance is better or worse in comparison to competition or peers.

World-class organizations assess the influence of external pressures on their business and then establish shareholder communication goals to address them. Companies ensure that shareholder communication programs complement the broader business strategy by tying communication goals to stock performance.

Establishing a crisis communication strategy preserves shareholder value by mitigating the possible impact of unfavorable information and altering opinions of the organization. Planning for a crisis enables the firm to communicate with a unified voice, optimize opportunities to express its side of a problem or issue, and avoid the spread of rumors or conjecture.